Top 5 Beauty Retail Apps on Android in New Zealand - Q2 2023

The second quarter of 2023 saw varied performance among the top beauty retail apps on Android in New Zealand. Below, we delve into the trends for MECCA - Beauty Shopping, SEPHORA - Beauty Shopping, Lush Fresh Handmade Cosmetics, OLIVEYOUNG GLOBAL, and Representante Eudora.

MECCA - Beauty Shopping from MECCA Brands exhibited a consistent increase in weekly downloads, peaking at 658 in the week of May 22. Downloads fluctuated slightly towards the end of the quarter, closing with 372 in the final week of June.

SEPHORA - Beauty Shopping saw a steady number of weekly downloads, with a notable peak of 417 in the week of April 17. Weekly active users remained relatively stable, hovering around 4.6K to 4.8K, showing minor fluctuations throughout the quarter.

Lush Fresh Handmade Cosmetics experienced modest download numbers, with peaks at 111 in the week of May 8 and 109 in the week of June 19. Active users showed a consistent presence, starting at 74 and closing at 90 by the end of June.

OLIVEYOUNG GLOBAL saw a varied performance in weekly downloads, reaching a high of 107 in the week of May 29. Active users remained relatively stable, with a slight dip mid-quarter but averaging around 350.

Representante Eudora maintained a steady download rate, peaking at 45 in the week of May 22. Weekly active users also showed a stable trend, averaging around 180 throughout the quarter.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the beauty retail app market in New Zealand. For more detailed analytics and trends, visit Sensor Tower.